Goal Zero

 

Website

Goal Zero is a worldwide leading provider for portable energy solutions. I have designed this microsite for the launch of the brand in Switzerland. My task was creating a high-quality, life-style oriented microsite reflecting the main features of the Goal Zero products namely innovation and reliability.

Credits/Year

Verdure/2013


My work

Concept, Art direction, UI-UX design

 
 
 
 
 
 

Art direction

Big, puristic typography combined with a generous amount of fullscreen key visuals characterizes the draft design. Being inspired by everyday life as well as special occasions the selected thought-out photos focus on the product's high level of innovation and usability.

 
 
 
 
 

Dramaturgy

Key visuals and headlines switch by means of a vertical parallax function. This way the features of the products come to the foreground and the website expresses the modern character of Goal Zero.

 
 
 
 
 
 
 
 

User experience

The plain but none the less sophisticated design of the main- and subnavigation serves an uncomplicated user experience and increases the user-friendly impact of the website.

 
 
 
 
 
 

© Natassa Antonopoulou 2016

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