Toyota

 

Aygo website

The features of new Toyota Aygo are its high flexibility and the feeling of freedom it gives its driver. In order to emphasize these characteristics and speak to a young target group through digital media, I have designed this website in a way that it can be controlled by the user to 100% by means of an interactive video.

Credits/Year

Tribal DDB Athens/2008


My work

Concept, Art direction, UI-UX design

 
 
 
 
 

User experience

The interactive video shows each time according to user's choice one of the four main sides of the car. Each of these is connected with one of the equivalent content category.

 
 
 
 
 

Dramaturgy

While the video is running photos emerge, their animation being synchronized with the motion of the car. Thematically these photos vary depending on the individual content of each category.

 
 
 
 
 
 

© Natassa Antonopoulou 2016

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