According to the moto: We love what we do I have conceived and designed Verdure's corporate identity. To fullfill this task I have designed the company's new logo and required print materials, its interior signage as well as Verdure's presentation, website and several websites about its diverse activities.
The logo portrays the visual combination between a heart with the letter "V". It is easy to read and directly recognisable due to its original shape, blossoming from a dot to a stable symbol. This stands for innovation and reflects the company's growth and efficiency.
As Verdure's employees describe themselves as "lifeblood onliners", I integrated the shape of a rain drop in the interior signage of the company.
Furthermore, I have designed a series of illustrated characters for the career page of Verdure's website being also based on the shape of a rain drop.
For the team page I have conceived an interactive concept, that emphasizes the interdisciplinary type of work without hierarchies. Only when users put their mouse over a photo of an employee the colorful photo of him/her appears.